What makes him good, simply is him. It is not a formula, it is a person – their style – their thoughts – their opinions. Their was an article a few years back – which compared Arseblog – to a site Nike was trying to launch – not totally sure but I believe it was something similar to Ole Ole. Anyway the title of the Article was something along the lines of what makes a good blog – The conclusion is that Nike spent like $10Million trying to be everything to everyone and got just about or a little bit more traffic – with no real following – as the Arseblogger did by just being the Arseblogger.

So l can see where ole.ole would pay well in excess of $350K – to get Arseblogger – I don't know how much they paid or care – hope he got and gets alot – he should. The point is even at like $350K they will get more traffic – which it what builds their value than if they spent $5 Million trying to do it on their own.

See what I mean?

I wonder how much ole ole payed him for his blog?!