What would you do if you were in charge of Fox Soccer Channel’s TV coverage? The dilemma is that you’re trying to establish your own brand and to build an audience with your own personnel, but soccer fans — as you’ll probably agree — are difficult people to please. We always want perfection.
A perfect example […]

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Fox Soccer Channel was featured in Adweek last week, the bible for the advertising industry in the United States. The article focused on Bass Ale’s sponsorship of the Super Sunday Plus show featuring Christian Miles, Gary Richards and Keith Costigan.
The main message in the article is how Fox Soccer Channel is producing branded entertainment for […]

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The opening day of the new 2008/2009 Premier League season is over, and there was plenty of entertainment in store. We’ll share our opinions of what we saw on the pitch over the next few days. But first, for viewers in the United States, I want to share my thoughts on the coverage from Setanta […]

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Now that I’m home recovering, I’m living in a bizarre world of not knowing what any of the scores were from this past weekend’s opening season. Reason being is that I don’t want to spoil the pleasure of knowing the score as I watch each of the matches that taped via DVR. Unfortunately I […]

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If you live near the Indianapolis area and you’re interested in being an EPL Talk Correspondent for the day, hobnobbing with the celebrities and attending the biggest annual soccer event in the U.S. with a press pass strapped around your neck, let me know.Learn more about the biggest soccer convention of the year here.The event […]

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