There seems to be some effort to include some original content that takes advantage of their ‘insider’ advantage. And there’s also some effort to corral the fans into producing content in the ’shed’ area.

However, the front page is a mess. I’m literally getting a headache trying to take it all in (maybe I’m just a bit fragile this morning).

For instance, there are FIVE different places to access what could be considered ‘news’. (The top-line menu, the picture box in the top-left, the video looking control in the top-right, the most-popular list, the ‘Stamford Bridge’ bit in the bottom-right).

There are also fourteen different logo’s or boxes dedicted to sponsors or selling opportunities.

The navigation breaks many ground rules that will disorient the user (trying clicking the ‘back’ button, some options navigate away from the main page, while others open new windows).

And while there is a notion of having the user sign-up and sign-in, there’s no explanation or inducement as to why I would want to do this.

Can anyone find a Premier League site that isn’t a terrible mish-mash of EVERYTHING on the home page?