Comments on: ESPN Launches Ads to Promote Euro 2008 TV Coverage

By: Peter Maeatua

Peter Maeatua — Fri, 06 Jun 2008 08:50:54 +0000

I love Soccar very much, it means all to me,
As an ESPS TV lishner, I like ESPN, BUT WANT ESPN TO RELAY EURO 2008 football champion

By: dave

dave — Fri, 30 May 2008 01:48:43 +0000

I doubt the ESPN ratings are going to be terrible because England and Scotland aren’t in the Euro 2008 finals. Fans of England and Scotland will still want to watch. It doesn’t have to have spectacular ratings for ESPN to do well; it’s not like there’s a lot of other good sports stuff on ESPN in June.

By: dima

dima — Thu, 29 May 2008 01:31:18 +0000

I know nobody that watches Wrestling or Nascar. I live in the 4th biggest media market in the US, SF Bay Area.
Truth, you are an idiot!!!
As far as the stereotype issue…..unfortunately, that is the best appoach to get the average sports fan’s interest peaked in America. It isn’t very sophisticated, but it appeals to a larger mass of people, and the others would watch the tournament anyways.

By: Ze

Ze — Tue, 27 May 2008 00:10:35 +0000

Danny, Flamenco is Spanish, why would they use spanish flamenco in a Portuguese commercial? Seriously? What you heard is classic Portuguese guitar. Catchy isn’t it? Youtube has plenty of examples. Related with Fado.

By: Danny

Danny — Fri, 23 May 2008 23:26:09 +0000

What is the flamenco song used for the Portuguese commercial?

By: ESPN’s Euro 2008 Ad campaign « The Five Billion Person Party

ESPN’s Euro 2008 Ad campaign « The Five Billion Person Party — Wed, 21 May 2008 20:04:58 +0000

[...] EPL Talk has collected the first five ads and the answer is…national stereotypes! Some are complaining about this. (I’m looking at you, Italy World Cup blog.) Me, I think it’s a good idea. After all, the average American sports fan would be hard-pressed to recognize 99 percent of these players. But they know these countries. So make it about the Italians, not Luca Toni. Or the Portuguese, not Ronaldo. Heck, I’m not sure most European fans know much about the defending champion Greeks anyway, aside from that magical run of 1-0 victories in Portugal four summers back. [...]

By: costa taf

costa taf — Wed, 21 May 2008 00:18:27 +0000

the greek commercial gives me the chills! love it!!

By: Adi

Adi — Sat, 17 May 2008 18:54:33 +0000

What are you talking about.
DEUTSCHLAND/GERMANY
is a very silent-close-highly-favorite of the EURO’08.
Enjoy ALL the games. Servus, Adi

By: Marco Pantanella

Marco Pantanella — Sat, 17 May 2008 09:12:26 +0000

The real “generalizing idiots” here in my opinion, are the people behind these ads. So basically, ESPN is trying to teach us that:

1) Italians are only good at whining and complaining
2) Portuguese are only good for their dribbles
3) Germans are good at building stuff (“Engineered to win”????)

Great. So either whoever made these ads actually believes the above (sad), or that’s how soccer is perceived by the average American sports fan (sadder). My take: these ads could have used a little more effort in the creativity department.

By: Marie

Marie — Sat, 17 May 2008 00:43:38 +0000

@ The Truth: Yes, because all Americans watch NASCAR and wrestling.

Fucking generalizing idiot.