In today’s Sunday Express newspaper from England, it’s reported that Fox Soccer Channel is in talks with British entertainers Ant & Dec about co-hosting a once or twice weekly show.
Ant & Dec, who are very popular in the UK after hosting a string of children’s TV shows as well as the big hit “I’m a Celebrity, Get Me Out of Here,” would host a show on Fox to coincide with the arrival of Beckham at the LA Galaxy, the newspaper reports.
If signed, it would be a massive coup for Fox Soccer Channel in terms of PR and capturing the soccer mom and teenage girl market. For die-hard soccer fans, though, it may be less of a hit as the baby-faced hosts could turn viewers off. Of course, it all depends how the show is created and who the actual target audience is.
Ant & Dec, both Geordies, are big soccer fans and were spotted by TV cameras just a few weeks ago sitting in the crowd at Craven Cottage in a match that was aired worldwide, including in the U.S. market.
Is it the picture? Or, do they both have disproportionately large foreheads?
You know, this may sound strange coming from me, but it may work. I have a teenage daughter and I think she will be into it. For FSC it is a breath of fresh air.
A creative program from them for once.
Tyler – it’s not the picture.
I can’t see this taking off in a big way; Ant & Dec are too obscure and probably too “English” for them to resonate with Americans.
Personally I think FSC needs to introduce some smarter content rather than continue this dumbing down trend.