I think GEK is thinking they can expand their purchasing base by offering Setanta in hopes that people aren’t bitter about ITVN will sign up. The problem is I think there are so many people who are bitter about ITVN that they will not give GEK a chance.
Setanta is I think trying to provide yet another stop-gap which tells me how much work they have to do in order to get on Cable.
I also wonder how long it will be before GEK has to stop showing Southern Hemisphere rugby union? Granted that’s not a problem for those who want to see soccer only, but it only goes to the problem with using IPTV at present.