Television companies that feature the Premier League throughout the season face the harsh reality of trying to keep their viewers returning during the three months in late Spring to early summer when the Premiership is on break.
The issue is especially troubling for soccer networks such as Fox Soccer Channel, GolTV and Setanta Sports. They must […]
How Fox Soccer Channel Can Improve Its Summer Programming
July 2nd, 2008 · 30 Comments
Tags: ESPN · Football Coverage on TV Networks · Fox Soccer Channel · GolTV · Premier League · Setanta Sports
ABC Gets 3.1 Overnight Rating For Spain-Germany Final: So What’s Next For ESPN?
July 1st, 2008 · 9 Comments
Sunday afternoon’s Euro 2008 final between Spain and Germany on ABC was watched by 2.4 million overnight households according to numbers announced by Nielsen Media Research. That gives the broadcast a 3.1 overnight rating based on the 77 million households in America which make up the overnight numbers. That number is a little more than double the […]
ESPN Has The Power To Make Soccer Successful In America
June 30th, 2008 · 26 Comments
ESPN has finally cracked the code of how to produce soccer for the American audience. Show it in high definition, feature a strong team of commentators, promote the tournament across your networks, don’t cut the national anthems, include advertising at appropriate moments, reduce the hype and include intelligent discussions during the pre-game, halftime and post-game […]
Tags: ESPN · ESPN2 · Football Coverage on TV Networks · Fox Soccer Channel · GolTV · euro 2008 · european championship
Spain-Italy Most Watched Match So Far And Other ESPN Euro Ratings News
June 27th, 2008 · 39 Comments
As we head into the final weekend of Euro 2008, ESPN decided to take the occasion yesterday to put out a new press release talking about how the tournament is doing viewership wise through the quarterfinal round. So, what did they have to say?
As noted in the headline, the Spain v Italy quarterfinal shown on ESPN Sunday was […]
Tags: ESPN · ESPN2 · ESPN360 · abc · euro 2008
ESPN’s Euro 2008 Advertising Gone Wrong
June 26th, 2008 · 2 Comments
When was the last time you saw a banner advertisement on the homepage of a major website promoting soccer in the United States? I had to rub my eyes when I saw it earlier Thursday afternoon on the homepage of Yahoo Finance, one of the top financial websites in the U.S. (see screenshot below).
The banner […]
Tags: ESPN · Football Coverage on TV Networks · Football Websites
ESPN’s Euro 2008 Dream Goes According To Plan
June 26th, 2008 · 13 Comments
ESPN and ABC’s dreams have come true. Sunday’s Euro 2008 final between Germany and Spain is a far better proposition for the Disney owned TV networks than Turkey against Russia would have been. With plenty of German Americans living in the United States as well as a massive hispani













