Chelsea will wear a fluorescent yellow third shirt during the 2010-11 season, according to a leaked photo.

Designed and manufactured by Adidas, the shirt features black trim and a very unique black line that runs down the center of the new Chelsea third jersey. The last time Chelsea wore a fluorescent shirt was during the 2007-2008 season when it was also bright yellow but featured a different trim from Adidas.

The black line down the center of the new Chelsea third shirt looks like a compromise to try to break up the fluorescent yellow color so it’s not quite so alarming.

What do you think of fluorescent jerseys, in general, and what do you think of Chelsea’s third shirt for this season? Click the comments link below to share your opinion.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Stoke City has unveiled their new away jersey for the 2010-2011 Premier League season.

The shirt is designed and manufactured by Adidas. It’s navy blue in color with sky blue trim. And, in my opinion, it’s miles better than last year’s away kit which was black with red trim. The new Stoke City away shirt is shown in the above picture featuring Ryan Shawcross.

What do you think about Stoke City’s new away shirt? Click the comments link below to share your feedback.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

I realize that Bolton’s football ground is named Reebok Stadium, but it’s about time that the lamb be put to slaughter and for Bolton, if at all possible, to move away from Reebok. Reason being is that their football kit designs just seem to one failed experiment after another.

Enter the next piece of evidence which is Bolton’s away jersey for the 2010-11 season which is blue, but in some lights, looks purple. The shirt features white trim and orange piping.

There’s something about Reebok designs which make the shirts look awkward, out-of-date and unappealing. Maybe it’s the logo, or maybe it’s the lines they add to the shirt designs to give it depth? No matter what it is, Reebok – which is owned by Adidas – needs to do something about their future designs for crying out loud.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

West Ham United has unveiled their new home shirt for the 2010/11 season.

Designed and manufactured by Macron, the shirt is a combination of retro and modern. It features a retro turn-down collar, as well as the Hammers symbol both at the bottom of the collar and on the back. The claret shirt features blue sleeves and the sponsor’s name on the front of the shirt.

Macron and West Ham United have made the wise decision to stick to a formula with this shirt. They’ve created a shirt that is West Ham United through and through. Something that supporters can be proud of. And something that is very recognizable as being a Hammers shirt.

What do you think of the new West Ham home kit? Click the comments link below to share your opinion.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Wigan Athletic has launched their new home jersey for the 2010-11 season. And they’ve done it again. Whenever you feel that soccer shirt designs are getting better across the league, you can always rely on Wigan Athletic to bring you back down to earth again with a shirt design that is abysmally poor.

Historically, Wigan has consistently produced some of the worst football shirt designs in the Premier League. Chairman Dave Whelan often seems willing to have his club experiment by giving the job to a shirt manufacturer who is not well known for producing quality soccer shirts. In the past, that has included Vandanel, Champion, JJB, Matchwinner, Eigreen, Hobott, JSW and New Balance. Arguably their last shirt that featured a decent design was the one created in 2000 when Adidas designed the shirt. Ten years is a long time in the football wastelands.

So, it’s no surprise that this season, Wigan has unveiled another interesting shirt manufacturer. It’s a company called MiFit. No, not Wii Fit, but MiFit. The shirt features the mid-blue color and also a white stripe that runs down the left side of the shirt. That stripe also runs down the shorts. The sleeves feature a gold trim, but the way they’re designed it looks like they’re an afterthought that were sewn on the shirt.

Good news or bad news for Wigan supporters. Mifit has a two year contract with the club, so you can expect to see them producing next season’s shirt, too. In the meantime, we look forward with great anticipation of what the away jersey for this upcoming season will look like.

What are your thoughts about the new shirt design? Share your opinions in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

When judging the best and worst designs of shirts for Premier League clubs each summer, we generally wait until we see the ones from Wigan since they’re usually some of the worst. But while Wigan has changed their shirt manufacturers again, we’ve run out of patience with the Latics and bring you my verdict on the best and worst Premier League shirt designs for the 2010-11 season.

We did a similar thing last summer when we picked the good, the bad and the ugly of Premier League shirt designs for the 2009-10 season.

Browse through the best and worst designs to see how your favorite club did:

Best Premier League jerseys of the 2010-11 season:

9. Blackburn Rovers home

The symmetry of the Blackburn Rovers jersey by Umbro is perfect. The blue and white halves are practically a mirror image, but the sponsor’s logo seems to keep a bond between the two halves. It’s another classy design by Umbro and one of the better Blackburn home jerseys in quite some time.

8. Everton home

If you removed the sponsor’s name, club crest and Le Coq Sportif logo from this shirt and asked soccer fans to figure out which club it belonged to, most would answer Everton. Rather than busy the shirt design with flashes of color or fancy trim, Le Coq Sportif stuck with the basics and created a classic Everton shirt.

7. Birmingham City home

When a club asks its supporters to select the design of their new jersey, it’s quite often a sound decision. Such was the case when Birmingham City presented several designs for supporters to choose from for their 2010-11 home shirt. The picture of the winning design (pictured above; which doesn’t do the shirt as much justice as it deserves) is bold, modern and like unmistakeable that it’s a Birmingham City shirt.

6. Liverpool third

The sharp contrast between the yellow trim and black shirt will definitely make Liverpool’s third jersey for the 2010-11 season stand out in a crowd. The classic Adidas style is simple, understated and perfect. Don’t change a thing.

5. Manchester City home

The unmistakeable color of Manchester City’s home shirt looks even better when it’s featured in a modern but clean design. The collar is different, but will hopefully look better in person.

4. Sunderland home

While many northeast Englanders may refuse to admit it, Sunderland and Newcastle United have a lot in common. But perhaps the biggest commonality is their similarity in design of soccer shirts. Newcastle United features the black and white stripes of Tyneside, while Sunderland embrace the red and white stripes of Wearside. But a big difference this season is how classy the Sunderland home shirt is while the Newcastle United one is too complicated for its own good. Designed by Umbro, Sunderland’s home jersey features clean lines, a traditional collar and a sponsor’s name that seems to fit well with everything. Bingo!

3. Everton away

You can say that one thing that Everton has is cajones. Very few clubs would come out of the closet not only with a pink shirt, but one that’s described as “lightning pink.” But fair play to Everton for deciding to go with something bold rather than the play-it-safe designs of fellow Premier League clubs. It’s bright. It’s bold. It’s in your face. And at the end of the day, it’s a well-designed shirt.

2. Tottenham Hotspur home

There’s something lovable about the new Tottenham jersey that gives me a warm and fuzzy feeling. At first I thought it was the retro design. But it suddenly dawned on me what it was this past weekend when I saw Spurs wearing the jersey for the first time in their friendly against San Jose Earthquakes. It was that the shirt reminds me of the North American Soccer League (NASL). While there is no NASL shirt that specifically mirrors the look of the original Tottenham design, the spirit of the NASL is very much alive in the above design. Die-hard Tottenham supporters may refute the suggestion, but there’s no doubt that Puma’s design is a breath of fresh air in a design year that has been quite stale.

1. Arsenal home

Arsenal and Nike made a smart choice in going back to the design of the Gunners shirt from the early 70s and reinventing it for 2010. The simplicity of the shirt is what wins you over and it has enough splashes of modernity with the logo, updated crest and sponsor’s name to not overdo it. The only criticism is that the red cuffs at the bottom of the sleeve look too big, but beggars can’t be choosers.

Worst Premier League jerseys of the 2010-11 season:

7. Tottenham away

The question that comes to my mind when I see a picture of Tottenham’s away jersey is, why? Why create a jersey that is so forgettable? Why not create a shirt that is as bold as the new home one but in sky blue instead? Instead, what we end up with is a shirt design that is plucked from the Puma template and updated with its baby blue colors. This shirt does nothing for me.

6. Liverpool away

Liverpool’s design of their away jersey wouldn’t be so bad if it was for the pinstripes. They detract from the overall design of the shirt and clouds the aesthetic quality of the shirt that lies beneath it. Remove the pinstripes and the rest of the design would be allowed to breath.

5. Aston Villa home

It’s rare for a club as classy as Aston Villa to unveil a shirt design that is lacking of, well, class. Uninspiring, bereft of ideas and unattractive, the shirt looks like it was cobbled together by some mad seamstresses at the last minute.

4. Fulham home

It’s bad enough that the design of the shirt looks like something an AYSO team would wear, but the shirt is made worse by the obnoxious tag line that appears under the sponsor’s name.

3. West Bromwich Albion home

A brilliant shirt design ruined by a horrible sponsor logo and phone number. While the shirt does everything right, the sponsorship completely wrecks it and cheapens it considerably.

2. Manchester United away

It’s not so bad that the away shirt was white, but Nike had to spoil it by adding a Flash Gordon-inspired lightning flash to separate the blue and red colors.

1. Chelsea away

This Halloween inspired shirt is no joke. Not only is it black with orange trim, but to make matters worse it features pinstripes on the front of the shirt. This is yet another poor design of a Chelsea away shirt.

So there you have it. Some of the best and worst shirt designs for Premier League clubs. There were many that weren’t featured in the rankings above. So many of them were blah, middle of the road designs that neither made me swoon or vomit. But let’s just hope that next season the quality of the creative designs improves.

To me, it’s interesting to note how Adidas, once a leader in shirt designs, has relinquished its superiority to create wonderful designs in the Premier League. Other than Liverpool, its designs for Premier League clubs have been very lacking of late.

I don’t believe this coming season will be the worst, but it’s time for clubs to think longer and harder about their away jerseys and, if they’re still not sure, ask their supporters for advice. Judging by many of the designs shown above in the worst section, their supporters weren’t polled.

What do you think? Which shirts are missing from the best and worst that you think should be included? And which rankings do you agree or disagree with? Click the comments link below to share your opinion.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

There’s a lot to love about Blackpool Football Club. The team that very few people thought would get promoted to the Premier League overcame all odds thanks to the management of Ian Holloway. And they got promoted by playing a good brand of football. They were one of the few teams in the Championship to play a very attacking style.

Then there was their Bloomfield Road ground which, as of March, only had a capacity of 12,555 seated. To boost the capacity, the club started work on their East Stand on June 14 but because it won’t be ready by the opening weekend of the Premier League, their home fixture against Wigan has been reversed, so they’ll be playing at the DW Stadium instead. If you watch the live webcam of Bloomfield Road, you’ll see the gaping hole on the east side of the pitch where the East Stand used to be. Once the development of that stand is complete, it’ll increase the seating capacity of the ground to around 17,600.

And now, last but not least, Blackpool has unveiled their new home jersey for the 2010-11 season which is a tangerine-colored shirt designed and manufactured by Carbrini. As if the Blackpool story couldn’t get any more charming, the club’s shirt sponsor for the upcoming season will be Wonga. Yes, Wonga, which is a slang word in England for money. But in this case, it’s to promote a website that specializes in pay-day loans.

Blackpool could end up being the feel-good story of the 2010-11 Premier League season. But, it all depends on what happens on the pitch first. They’ve got a tough road ahead of them but it’ll be interesting to watch to say the least.

Umbro have released photos of Manchester City’s away  jersey for the 10-11 season.

Designed by Umbro, the dark blue shirt with sky blue trim definitely exudes a confident and appealing design that accentuates the Manchester City crest and the three gold stars above it. As is so often true about Umbro designs of late, the shirt is simple, clean and – above all – classy. It looks like a shirt that would be just as comfortable wearing to dinner as it would be wearing it as you run across the pitch at Eastlands stadium in Manchester.

Here’s another photo of the new Manchester City jersey:

Share your feedback about the new Manchester City football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Chelsea has officially unveiled their away jersey for the 2010-11 season. And boy is it horrid.

We first saw leaked pictures of Chelsea’s away shirt yesterday. And while we weren’t sure 100% whether the pictures were real or not, we got confirmation today that they are. The shirt colors remind me of a popular (but disgusting to taste) chocolate treat in the United Kingdom called Terry’s Chocolate Orange. It’s got nothing to do with John Terry, but the black and orange colors remind me of the chocolate treat and Halloween. Not a good image to have for a football shirt.

More photographs of Chelsea’s away strip for the 2010-2011 season can be seen here:

Share your feedback about the new Chelsea football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Liverpool today unveiled their third kit for the 2010-11 season. Designed by Adidas, the kit is black with yellow trim.

It’s a pretty straightforward design from Adidas but it gets the thumbs up from me. It’s clean, bold and looks good.

Share your feedback about the new Liverpool football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.