What would you do if you were in charge of Fox Soccer Channel’s TV coverage? The dilemma is that you’re trying to establish your own brand and to build an audience with your own personnel, but soccer fans — as you’ll probably agree — are difficult people to please. We always want perfection.

A perfect example is this past Saturday’s England against Kazakhstan World Cup Qualifier that was shown live on Fox Soccer Channel. Hosts Nick Webster and Warren Barton did a fine job in the beginning of the show with expert analysis and discussion. But when the game started, soccer fans were startled to hear that Webster and Barton continued their discussion into the game and didn’t hand over the commentary, as is customary, to the international feed — which would have been Clive Tyldesley and Gary Stevens.

While Webster is a decent analyst, he is no soccer commentator. So instead of commentating the game, it feeled like Webster and Barton were simply talking over the game and providing their analysis. Webster’s style improved later when he began commentating on the game itself, but I always had the feeling that I was missing out on something — that one of the commentators from the international feed would have been able to impart some wisdom that Webster would have missed.

The dilemma for Fox is that GolTV does the same thing but with better results. Few people seem to complain when Ray Hudson and Phil Schoen commentate on the World Cup qualifiers that GolTV broadcast. It’s quite rare that GolTV will broadcast the commentators from the international feed.

So what would you do if you were Fox and you wanted to feature your commentators? Would you have someone like Max Bretos or Christian Miles do the main commentary instead, and have Webster and Barton provide the studio analysis only? Or would you suggest something different? Let us know by clicking the comments link below and sharing your thoughts.

Firstly I want to make it clear that I am not an English fan, I am from Ireland, but what I heard whenever I was watching the England game on Saturday on TV was one of the worse things that I have ever heard at a football match.

So Ashley Cole makes a mistake and presents the ball straight into the path of an opposition player, but does that give the England fans the right to lay into him and boo him for it?

I may be wrong, but I seriously thought that the point of being a football supporter is to support your team no matter the result, no matter the outcome and no matter the mistakes that are made.  England won 5-1 for pity sake and still this happens to a player.

I for one hope that these fans are looking at themselves today and are feeling a tad embarrassed.

Where can you find England against Kazakhstan on US TV tomorrow? The important 2010 World Cup Qualifying match will be shown live on Fox Soccer Channel beginning at Noon ET/9am PT.

This is part of the deal that Fox Sports International announced in May whereby Fox Soccer Channel has the TV rights to England’s home matches for the next four years.

In team news, John Terry will miss the match due to an injury. In his place, Rio Ferdinand will captain the team. The last piece of news is that Wayne Rooney has shaved the hair off his head (seriously).