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	<title>EPL Talk &#187; Puma</title>
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	<description>Daily News &#38; Analysis of the English Premier League</description>
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	<itunes:summary>Daily Analysis of the Premier League</itunes:summary>
	<itunes:author>EPL Talk</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<itunes:name>EPL Talk</itunes:name>
		<itunes:email>thegaffer@epltalk.com</itunes:email>
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	<itunes:subtitle>Daily News &amp; Analysis of the English Premier League</itunes:subtitle>
	<itunes:keywords>soccer</itunes:keywords>
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		<title>EPL Talk &#187; Puma</title>
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		<item>
		<title>Tottenham Hotspur Face New Kit Backlash</title>
		<link>http://www.epltalk.com/tottenham-hotspur-face-new-kit-backlash/8669</link>
		<comments>http://www.epltalk.com/tottenham-hotspur-face-new-kit-backlash/8669#comments</comments>
		<pubDate>Mon, 29 Jun 2009 10:20:52 +0000</pubDate>
		<dc:creator>Paul Bestall</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Premier League]]></category>
		<category><![CDATA[Tottenham Hotspur]]></category>
		<category><![CDATA[Athletico Madrid]]></category>
		<category><![CDATA[Daniel Levy]]></category>
		<category><![CDATA[Ebbsfleet United]]></category>
		<category><![CDATA[FC United]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Spirit of Shankly]]></category>

		<guid isPermaLink="false">http://www.epltalk.com/?p=8669</guid>
		<description><![CDATA[
The build up had been going on for weeks, with the first teasers of the new kit advertised on the hoardings surrounding the pitch during Spurs&#8217; final home League game against Manchester City. &#8220;Glory Comes In Three Colours&#8221; read the tagline, and Spurs fans collectively shrugged at the thought of having another 3 kits for the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="aligncenter" src="http://cdn.epltalk.com/wp-content/uploads/flickr.com/2009/06/spurskit.jpg" alt="spurskit Tottenham Hotspur Face New Kit Backlash" width="513" height="592" title="Tottenham Hotspur Face New Kit Backlash" /></p>
<p>The build up had been going on for weeks, with the first teasers of the new kit advertised on the hoardings surrounding the pitch during Spurs&#8217; final home League game against Manchester City. &#8220;Glory Comes In Three Colours&#8221; read the tagline, and Spurs fans collectively shrugged at the thought of having another 3 kits for the fourth season in a row. Since the Puma deal started in the 2005-2006 season, Spurs have had 13 new outfield player kits and 8 goalkeeper kits, plus 2 Carling Cup Final limited editions.</p>
<p>Being a Spurs fan is not cheap, even in these heady times of the Premiership. Whilst theirs plenty of money floating around, it still isn&#8217;t driving down the cost of supporting Tottenham in particular. Yet, being a fan, you kind of get used to the expense over the years. You don&#8217;t fully accept it, but you can&#8217;t help supporting the team you love can you? When it&#8217;s an emotional attachment, all common sense goes out of the window.</p>
<p>Yet, I couldn&#8217;t help but feel really disappointed with the new kits, especially the home shirt in the leaked images that were floating around the internet. It just didn&#8217;t look right and I was hoping it would be the same as the awful mock up&#8217;s of the England kit that were flying about only to be disproved when the real thing was released.  Some fans had certainly been vocal in their hostility to it, whilst others refused to believe the images were real.</p>
<p><span id="more-8669"></span></p>
<p>So with a large fanfare, and microsite publicising the release of the new kits, Tottenham could relax in the knowledge that the fans would be fine with whatever they were served up. They were wrong though. Within minutes of the kits finally being revealed to the fans, text messages, facebook profiles and  twitter accounts began to show the real feelings of the fans. In general, they hated the new home kit.</p>
<p>A petition was quickly set up, <a href="http://www.ipetitions.com/petition/yidsagainstyellow/index.html" target="_blank">yidsagainstyellow</a> and as of today, it&#8217;s reached almost 2,700 signatures. So I rang the club to ask them what they feel about this response. Suffice to say, they&#8217;ve ignored it and tried to sell the kit to me! I advised them that unless they&#8217;d give it away, I wasn&#8217;t interested but they still wanted £45.00 so I passed. Ah well.</p>
<p>I must admit I&#8217;m a little bit staggered by the response, if I&#8217;m honest. Whilst I hate it, due to the yellow stripes and dabs on it, I didn&#8217;t expect anyone else to dislike as much. In fact, I&#8217;m quite shocked just how many people do hate it but I think it shows just how much fan interaction has come on through the internet. From the formation of <a href="http://www.fc-utd.co.uk/" target="_blank">F.C. United</a>, to the purchase of <a href="http://www.myfootballclub.co.uk/" target="_blank">Ebbsfleet </a>by members of myfootballclub.com to the <a href="http://www.spiritofshankly.com/" target="_blank">Spirit of Shankly group</a>, fans can now interact without having to meet face to face.</p>
<p>If anything, I really dislike the fact that football clubs decide on new kits without consulting the fans. Whether football clubs like it or not, it is an important barometer of the clubs status to see shirts being worn other than on a match day. If you have the audacity of Tottenham in regards to kit releases, <em>13 in 4 season of the Puma deal and an incredible 35 different home, away, third and limited edition shirts in 12 seas</em>ons, the club <strong>HAS </strong>to take the fans opinions in account. Why aren&#8217;t they asked what they like? After all, they&#8217;re the ones who will be wearing it!</p>
<p><img class="aligncenter" src="http://cdn.epltalk.com/wp-content/uploads/flickr.com/files/2009/06/new_kit_0910.jpg" alt="new kit 0910 Tottenham Hotspur Face New Kit Backlash" width="489" height="212" title="Tottenham Hotspur Face New Kit Backlash" /></p>
<p>Will the club listen? It does seem as if a ground swell of support is building, which includes boycotting all three of the kits unless the home strip is changed, though hopefully we&#8217;ll not see a repeat of the Athletico Madrid fans, who firebombed the club shop because Nike changed the stripes to halves. I suppose it&#8217;s all down to money, but it would be nice if Tottenham&#8217;s chairman, Daniel Levy, actually came out, admit they&#8217;ve got this very wrong and try and rectify it. Just change the yellow trim to blue and hey presto! Nice kit.</p>
<h3><strong>Pre-Order The New Tottenham Home Kit Today</strong></h3>
<p>Pre-order the new home Tottenham Hotspur shirt or kit today so you’ll be the first to get it. <a href="http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=36679&amp;merchantID=791&amp;programmeID=2461&amp;mediaID=0&amp;tracking=&amp;url=http://www.kitbag.com/stores/kitbag_4_5/products/kit_selector.aspx?pid=56159" target="_blank">UK residents can order here through Kitbag</a>, while <a href="http://scripts.affiliatefuture.com/AFClick.asp?affiliateID=30305&amp;merchantID=2544&amp;programmeID=7010&amp;mediaID=0&amp;tracking=&amp;url=http://www.kitbag.com/stores/kitbag_4_5/products/kit_selector.aspx?pid=56159&amp;cur=USD" target="_blank">US residents can order here, through Kitbag USA</a>.</p>
<h3>Related Posts:</h3>
<ul>
<li><a href="../epl-talk-podcast/alan-mullery-interview/" target="_blank">Interview with Alan Mullery</a>,</li>
<li><a href="../epl-talk-podcast/epl-talk-podcast-white-hart-lane-emirates-stadium/" target="_blank">Journey from America to White Hart Lane</a>,</li>
<li><a href="http://www.flickr.com/photos/epltalk/sets/72157594388178725/" target="_blank">Photo slideshow Of pilgrimage to White Hart Lane</a>,</li>
<li><a href="../tottenham-hotspur-home-away-and-third-football-kits-for-0910-season-official-photos/8611" target="_blank">Official Photographs of Tottenham Home, Away and Third Shirts For 09/10 Season</a>.</li>
</ul>
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<p>Related posts:<ol><li><a href='http://www.epltalk.com/new-spurs-shirts/2013' rel='bookmark' title='Permanent Link: New 08/09 Tottenham Hotspur Kits: Home, Away and Third'>New 08/09 Tottenham Hotspur Kits: Home, Away and Third</a></li><li><a href='http://www.epltalk.com/tottenham-hotspur-home-away-and-third-kits-for-0910-season/8261' rel='bookmark' title='Permanent Link: Tottenham Hotspur Home, Away And Third Kits For 09/10 Season'>Tottenham Hotspur Home, Away And Third Kits For 09/10 Season</a></li><li><a href='http://www.epltalk.com/tottenham-hotspur-home-away-and-third-football-kits-for-0910-season-official-photos/8611' rel='bookmark' title='Permanent Link: Tottenham Hotspur Home, Away And Third Football Kits For 09/10 Season: Official Photos'>Tottenham Hotspur Home, Away And Third Football Kits For 09/10 Season: Official Photos</a></li></ol></p>]]></content:encoded>
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		<slash:comments>32</slash:comments>
		</item>
		<item>
		<title>Where Can I Find Spurs&#8217; Third Shirt?</title>
		<link>http://www.epltalk.com/where-can-i-find-spurs-third-shirt/3868</link>
		<comments>http://www.epltalk.com/where-can-i-find-spurs-third-shirt/3868#comments</comments>
		<pubDate>Thu, 27 Nov 2008 14:40:39 +0000</pubDate>
		<dc:creator>The Gaffer</dc:creator>
				<category><![CDATA[Football Shirts]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Tottenham Hotspur]]></category>

		<guid isPermaLink="false">http://www.epltalk.com/where-can-i-find-spurs-third-shirt/3868</guid>
		<description><![CDATA[
If you&#8217;re a football fan hoping to find a brand-new Tottenham Hotspur third shirt under your tree this Christmas, prepare to be very disappointed.
Tottenham&#8217;s third shirt for the 2008/2009 season is the hardest football shirt to find. Period.
It&#8217;s completely sold out on the Tottenham Hotspur website. There are very limited sizes left in the Spurs [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://cdn.epltalk.com/wp-content/uploads/2008/11/tottenham-08-09-third-kit2.jpg" alt="tottenham 08 09 third kit2 Where Can I Find Spurs Third Shirt?"  title="Where Can I Find Spurs Third Shirt?" /></p>
<p>If you&#8217;re a football fan hoping to find a brand-new Tottenham Hotspur third shirt under your tree this Christmas, prepare to be very disappointed.</p>
<p>Tottenham&#8217;s third shirt for the 2008/2009 season is the hardest football shirt to find. Period.</p>
<p>It&#8217;s completely sold out on the Tottenham Hotspur website. There are <a href="http://shop.tottenhamhotspur.com/spurs08/productnews.php" target="_blank">very limited sizes left in the Spurs shops at Enfield and Chelmsford</a>. And it&#8217;s not available on Kitbag, Subside Sports or other online football retailers.</p>
<p>According to an employee from the Spurs shop, &#8220;The third kit has now sold out and we are not planning to have anymore.&#8221;</p>
<p>The question has to be asked whether Spurs underestimated how many of the shirts would be bought, or whether they purposefully sold limited quantities to create a demand in the marketplace.</p>
<p>And a demand is exactly what it has created. Since November 12, the UK version of eBay&#8217;s site has sold 29 third shirts for a total of £2,046.52 ($3,153.05), which means that the average Tottenham third shirt sold for £70.56 ($108.75).</p>
<p>When it was available, the Spurs third shirt retailed for £39.99 ($61.63). That means that now the shirts are selling on eBay on average for 76% more than what they retailed for!</p>
<p>The highest winning bid for the Tottenham third shirt has been £131.00 &#8212; an astounding $201.</p>
<p>At least the <a href="http://www.epltalk.com/shop">home and away shirts are still available</a>.</p>
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<p>Related posts:<ol><li><a href='http://www.epltalk.com/new-0809-spurs-home-shirt-leaked-photo/1969' rel='bookmark' title='Permanent Link: New 08/09 Spurs Home Shirt: Leaked Photo'>New 08/09 Spurs Home Shirt: Leaked Photo</a></li><li><a href='http://www.epltalk.com/spurs-unveil-four-new-0708-shirts/807' rel='bookmark' title='Permanent Link: Spurs Unveil Four New 07/08 Shirts'>Spurs Unveil Four New 07/08 Shirts</a></li><li><a href='http://www.epltalk.com/new-tottenham-shirts/1847' rel='bookmark' title='Permanent Link: Spurs to Unveil New 08/09 Shirts on May 6'>Spurs to Unveil New 08/09 Shirts on May 6</a></li></ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Everton Agree New Shirt Deal With Le Coq Sportif and Kitbag</title>
		<link>http://www.epltalk.com/everton-agree-new-shirt-deal-with-le-coq-sportif-and-kitbag/3837</link>
		<comments>http://www.epltalk.com/everton-agree-new-shirt-deal-with-le-coq-sportif-and-kitbag/3837#comments</comments>
		<pubDate>Mon, 24 Nov 2008 11:00:39 +0000</pubDate>
		<dc:creator>The Gaffer</dc:creator>
				<category><![CDATA[Everton]]></category>
		<category><![CDATA[Football Shirts]]></category>
		<category><![CDATA[Gary Lineker]]></category>
		<category><![CDATA[JJB]]></category>
		<category><![CDATA[Kitbag]]></category>
		<category><![CDATA[Le Coq Sportif]]></category>
		<category><![CDATA[Manchester City]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[Umbro]]></category>

		<guid isPermaLink="false">http://www.epltalk.com/everton-agree-new-shirt-deal-with-le-coq-sportif-and-kitbag/3837</guid>
		<description><![CDATA[
Everton have reportedly dumped Umbro as their kit manufacturer and have replaced them with Le Coq Sportif beginning with the 2009/2010 season. Also reportedly gone are kit distributors JJB who are being replaced by Kitbag instead.
Everton have developed a love hate relationship with Umbro over the years. Umbro has been Everton&#8217;s official kit manufacturer for [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img src="http://cdn.epltalk.com/wp-content/uploads/2008/11/gary-lineker-everton.jpg" alt="gary lineker everton Everton Agree New Shirt Deal With Le Coq Sportif and Kitbag"  title="Everton Agree New Shirt Deal With Le Coq Sportif and Kitbag" /></p>
<p>Everton have reportedly dumped Umbro as their kit manufacturer and have replaced them with Le Coq Sportif beginning with the 2009/2010 season. Also reportedly gone are kit distributors JJB who are being replaced by Kitbag instead.</p>
<p>Everton have developed a love hate relationship with Umbro over the years. Umbro has been Everton&#8217;s official kit manufacturer for 1974-1983, 1986-2000 and 2004-2009. The delayed release of the new Everton home shirt this past summer must have been the last straw for the club and its fans. The shirts were delayed by Umbro until late July because of quality control issues experienced in the Far East where the shirts were made.</p>
<p>A good indication that the rumor may be true of Umbro being dumped in favor of Le Coq Sportif is the fact that <a href="http://www.shop.evertonfc.com/" target="_blank">Everton&#8217;s online megastore</a> have slashed their prices for their home, away and third shirt by 60% from £39.99 to £14.99. This is absolutely ridiculous. The third shirt was only released on October 7!</p>
<p>When Everton wore Le Coq Sportif kits from 1983 to 1986, it coincided with the club winning a ton of silverware. During this time, Everton won the First Division (1984-85), the FA Cup (1984), Charity Shield (1984 and 1985) and European Cup Winners Cup (1985).</p>
<p>The Le Coq Sportif years at Everton are synonymous with some of the club&#8217;s best players in recent memory including Gary Lineker (pictured above), Graeme Sharp, Gary Stevens, Kevin Ratcliffe, Trevor Steven, Peter Reid, Kevin Sheedy, Andy Gray and Neville Southall.</p>
<p>The only two Premier League clubs who currently wear Le Coq Sportif shirts are Manchester City and Stoke City. However, Manchester City look likely to sign a deal with Puma for the 2009-10 season and beyond.</p>
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