When it comes to English football, the number one columnist is Martin Samuel who recently hung up his boots at The Times and is now writing for cross-town rival The Daily Mail.

In 2008, Samuel was named Sports Journalist of The Year in England. The seven times winner of Sports Writer of the Year award is the most successful sports journalist of his generation.

Many readers may remember Samuel for his strong but fair criticism of Steve McClaren’s reign as England manager, as well as his jabs at Major League Soccer and Beckham’s move to the LA Galaxy. A collection of Samuel’s columns still remains on The Times website, while his most recent columns can be found at The Daily Mail. Samuel kicked off his new column at The Daily Mail this past Sunday. According to one report, Samuel could be on a salary of £400,000 at The Mail.

So far, Samuel has written four columns for The Mail. One on the timely subject of clubs cashing in their superstars to help lessen the blows of the Credit Crunch. And another one on why history is stacked against Sir Alex Ferguson’s desire to win the Champions League this season as well as the Premier League, FA Cup and League Cup.

The Daily Mail’s acquisition of Samuel is a huge coup for the newspaper. Its online presence has improved considerably in one year since it was named the fifth best online newspaper for football news. The site has undergone a website redesign. It’s still too busy but has come a long way, and the signing of Samuel will definitely increase its traffic.

The biggest news of the past 24 hours is that Manchester United has reportedly tabled an official £20 million bid for Tottenham striker Dimitar Berbatov. Problem is there’s no evidence of an actual bid being made and all we have to go on is a quote from his agent in The Sun newspaper. What is the “money quote” from the agent that “confirms” that the “bid” has happened?

“I cannot make any comment until there is official confirmation from Tottenham or United.”

While the story may be true, it could also be the agent trying to start a price war to raise Berbatov’s price.

What makes the whole affair ludicrous is now the other British tabloids are picking up on the story and regurgitating the news, and all they have to go on is an article from The Sun. Meanwhile, The Daily Mail even had the cheek to call the story an exclusive.

Here’s a breakdown of how the story broke and how the other news organizations rewrote The Sun‘s material without one of them crediting The Sun:

Headline: United’s £20m Berbatov Bid
Newspaper: The Sun
Day/time article appeared in RSS feed: Friday, 8:53pm ET
Number of attributed sources: One
Source: Emil Dantchev, Berbatov’s agent
Number of direct quotes: One (from agent)
Quote from agent: “I cannot make any comment until there is official confirmation from Tottenham or United.”
Article length: 266 words

Headline: Ferguson Turns His Attention To Berbatov
Newspaper: The Independent
Day/time article appeared in RSS feed: Friday, 9:03pm ET
Source: “There are reports” (i.e. The Sun)
Number of direct quotes: Zero
Article length: 965 words (although only 121 words are about the Berba “bid”)

Headline: United Bid For Berbatov
Newspaper: The Guardian
Day/time article appeared in RSS feed: Friday, 10pm ET
Source: “According to reports” (i.e. The Sun)
Number of direct quotes: Zero
Article length: 135 words

Headline: Exclusive: Get Berbatov: Fergie Puts 20m On Table For Spurs Ace
Newspaper: The Daily Mail
Day/time article appeared in RSS feed: Friday, 11:17pm ET
Source: None mentioned in reference to “bid”
Number of direct quotes: Zero
Article length: 628 words (with only 454 about the Berba “bid”)

At 2:48am ET on Saturday, BBC Sport mentioned 20 words about the story and appropriately placed it in their Saturday Gossip Column

Headline: Spurs Striker Dimitar Berbatov Subject Of Bid From Manchester United
Newspaper: The Daily Telegraph
Day/time article appeared in RSS feed: Saturday, 4:06am ET
Source: “According to reports” (i.e. The Sun)
Number of direct quotes: One (the same quote from The Sun)
Article length: 317 words

To me, this is all about selling newspapers. All of these tabloid and broadsheet newspapers want the eyeballs on their website so they can sell more advertising space. And those print newspapers who were able to squeeze the news into their fish wrappers last night will sell more copies today with the headline about Berbatov. As of press time, the only respectable English newspaper that hasn’t written about the story is The Times. That either may be by choice, if they determine the story is to be utter tosh, or they may be trying to write their own version of the story with new facts and quotes. Then again, they may have fallen asleep at the wheel.

And all of this comes from one news story in The Sun which features plenty of hearsay and one innocuous quote.

The British press are quick to criticize football clubs and stars, but isn’t it time that they raise their journalistic standards and refrain from lazy journalism?