With South Africa vs. Mexico only 49 days away  the promotional machine at ESPN is in full swing. Their first TV spot titled “Robben Island” was released a few weeks ago and highlighted the history of South Africa along with the importance of 2010 being the first World Cup to be played on the continent. Yesterday ESPN released their follow-up, “United.” The 60-second commercial shows the uniting power of the tournament and how people come together regardless of politial or socio-economic differences to cheer on their team. The song in the ad is “Magnificent” by U2 and narrated by Bono. Check out the video embedded below and be on the look out for more commercials from ESPN before June 11.

If you’re in the market for a new TV between now and the end of the year, be sure to boycott Sony’s Bravia HD TV. Why? The Japanese manufacturer is making fun of soccer in its TV commercials.

The new TV commercial features Peyton Manning, Dale Earnhardt Jr. and other celebrities hating on soccer.

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