Umbro have released photos of Manchester City’s away  jersey for the 10-11 season.

Designed by Umbro, the dark blue shirt with sky blue trim definitely exudes a confident and appealing design that accentuates the Manchester City crest and the three gold stars above it. As is so often true about Umbro designs of late, the shirt is simple, clean and – above all – classy. It looks like a shirt that would be just as comfortable wearing to dinner as it would be wearing it as you run across the pitch at Eastlands stadium in Manchester.

Here’s another photo of the new Manchester City jersey:

Share your feedback about the new Manchester City football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

West Bromwich Albion and Umbro have unveiled the club’s new home and away jerseys for the 2010-11 season.

Before we get to the shirts, I do want to mention that it’s unfortunate that West Brom has such a poor commercial department. If you remember the last time West Bromwich Albion were in the Premier League, during the 2008-2009 season, they went the entire season without having a shirt sponsor. And now for the 2010-11 season, they’re back in the Premier League but they have a shirt sponsor who is only going to be relevant in the United Kingdom. The UK phone number that’s emblazoned across the new home and away West Brom shirts is for a home repair company. That’s great for people in the United Kingdom, but it’s completely meaningless and useless for the rest of the world. For a Premier League club to have such a huge worldwide audience, it’s criminal that West Brom’s commercial department can’t get a sponsor who has more of a global presence (and therefore would be willing to pay more money).

West Bromwich Albion isn’t Manchester United, but still.

Back to the new designs of the home and away jerseys, here’s the description from Umbro:

“In the club’s traditional navy blue and white stripes, West Brom’s home shirt features some subtle touches to make it the perfect fit for a modern footballer. The shirt is constructed from 100% polyester, making it lightweight and breathable, with a mesh-vent seam under the arm aiding ventilation.

The stripes feature a ‘zig zag’ warp knit design, giving a modern touch to the Baggies’ classic design. The shirt also features a smart, classic-style collar, which again is brought up to date with an ergonomically-shaped button that is designed for comfort and ease of use.”

So far, so good.

And now, here’s the new away jersey for West Brom as well as a description from Umbro:

“The simple, elegant design continues with West Brom’s new away kit. In black with a subtle shadow stripe, the away shirt also features a tonal monochrome version of the club’s iconic crest. A corded channel seam disguises concealed mesh ventilation under the arms, while a forward shoulder seam and simple crew neck offers the comfort that both players and fans expect.”

Share your feedback about the new West Brom football shirt designs in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Sunderland has unveiled their new home jersey for the 2010-11 season.

With some designs, it makes you wonder how much shirt manufacturers can change the home jersey. With Sunderland, the design of the shirt is so locked down in terms of red and white stripes that there isn’t a lot of creative license available to do anything different. But with Sunderland’s 2010-11 home shirt, Umbro has made a few cosmetic changes such as adding a retro turn-down collar, changing the name of the sponsor and that’s about it.

But looking closer at the shirt, according to Umbro, there are some other changes which include a ‘zig zag’ warp knit design. And the level of craft involved in the new Sunderland shirt can be seen in the club crest, which is embroidered directly onto the garment rather than via a transfer.

Share your feedback about the new Sunderland football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Manchester City’s new home shirt for the 2010-11 season will look very similar to its current design except with a few changes, according to a photo that has been leaked on the Internet.

If this is in fact the new Manchester City home shirt, the most noticeable differences are the collar change. Last season’s shirt had a white rounded collar. The new one features a different styled collar and is sky blue like the rest of the shirt. Also at the back of the neck of the shirt, there’s a small embroidered design that resembles a miniature Manchester City scarf. The other noticeable difference on the shirt is the raised fabric line that outlines the shoulder. Other than that, it looks like the shirt features white trim at the end of the sleeves. However, it’s difficult to ascertain whether that is white trim or simply a reflection from the shirt.

Share your feedback about the new Manchester City football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

It’s not uncommon for Premier League clubs to radically change the design of their away jerseys from season to season, but this upcoming’s Sunderland shirt is absolutely a big departure from their current design.

According to Umbro, “The shirt is stone with a burgundy trim and a crew neck, and is built in the unique ergonomic shape used for the latest England kit. That means that it fits to the natural stance of the person wearing the kit, allowing them to move better on the pitch. The smart look of the shirt is continued through the rest of the kit, with the shorts featuring the reverse colourway, predominently burgundy with a stone white trim.”

Share your feedback about the new Sunderland football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Blackburn Rovers and Umbro have unveiled their new home shirt for the 2010-11 season.

As is common with Umbro designs recently, the new Blackburn Rovers home shirt is cleanly designed with a less is more approach. While not a drastic change from last season, the biggest difference is the new traditional collar.

Featuring Rovers’ traditional blue and white halved colours and with a blue and white trim on the sleeve, the kit is completed by white shorts plus blue and white socks.

Share your feedback about the new Blackburn football shirt design in the comments section below.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Blackburn Rovers today unveiled an official photograph of their new away football kit for the 2010-11 season. The all red shirt with black trim is available for pre-order through the Rovers website and will be available beginning April 29, 2010.

Designed and manufactured by Umbro, the new shirt “is part of the ‘Tailored by Umbro in England’ range and will see Rovers returning to a red and black away kit, that has proved so popular with fans in the past.”

What do you think of the new design? It looks quite simple, but sometimes less is more. It’s a drastic difference than the current away shirt for Rovers which is white with red and blue trim.

For the largest selection of Premier League shirts for all 20 clubs, visit the EPL Talk Shop.

Today marks 100 days to go until the World Cup kicks off in South Africa. If you haven’t bought your England World Cup home shirt or England World Cup away shirt yet, now is the time to do it. The away shirt (pictured above) is available for pre-order so you can be one of the first to get it as soon as it’s released.

The new away shirt is inspired by the 1966 England kit, the one in which they won the World Cup final against West Germany at Wembley. While the new away shirt was certainly inspired by the 1966 red Aztec shirt worn by England, this contemporary shirt is very much designed for the modern footballer. The critically acclaimed conceptual designer and artist, Aitor Throup, designed the new away kit. Aitor is a Creative Consultant to Umbro and he wanted to make the players as comfortable as possible, so they can concentrate on what’s important: winning football matches. To that end, the England away kit is full of small yet significant touches, such as the diagonal, spiralling seam of the sleeve and the ergonomic shape of the shorts which avoids any disruption during movement.

Order the England away World Cup shirt today.

The state-of-the art England shirt is a clean white, with no trim, and a retro fold-over collar – with shoulder dart, tailored for improved fit, and anatomically tailored sleeves shaped to enhance performance and visual style. There’s a high-definition new England crest embroidery over your heart. Plus, the shirt features stretch rib and woven material for a great fit and the climate control fabric reduces heat build-up and quickly transports moisture away from the skin.

Buy the England World Cup football shirt today.

For the complete collection of World Cup shirts for all 32 teams in this summer’s tournament, be sure to visit our sister site World Cup Buzz.

Umbro today revealed pictures of the new England away soccer shirt for the 2010 World Cup. The red design is reminiscent of the England away shirt from the 1966 World Cup and features white cuffs and a round collar and the England Three Lions crest above the heart with a red star to identify England’s one World Cup Final victory.

A full set of images of England’s World Cup away shirt can be found on Umbro’s Flickr stream.

In conjunction with the unveiling of the new shirt, Umbro also released a video of English rock band Kasabian playing live in concert in front of an audience in Paris. Watch the video to hear the reaction of the French audience to a band wearing England away shirts (see below).

To buy soccer shirts for any of the 32 teams in the 2010 World Cup, visit our sister site World Cup Buzz.

What do you think of England’s new away shirt? Share your feedback and opinions in the comments section below.

I’m just going to come right out and say it: I suck at Photoshop.

A year ago, a Digital Photography course I had to take for my degree at university pushed me head-first into the world of photo-doctoring. Not to the point where we were creating things that weren’t there, but just touching pictures up so that they looked more aesthetically pleasing. I got out of the class with a solid A, but I didn’t then and I wouldn’t now call myself an expert.

Other people are, though, and fair play to them. However, when some of these supposed artists’ work – namely fake football shirt designs – hits the presses otherwise known as the Internet, I can’t help but ponder the following:

Shouldn’t we have anything better to do with our lives?

I realize that morbid curiosity gets the best of pretty much everybody at some stage, but sometimes I really do fear for those who fall at the first few hurdles. If you want a case in point, we’re right in the middle of a pretty big one at the moment, with tech-savvy prognosticators trying to predict what Adidas, Nike, Umbro, Canterbury, Under Armour – Yes, really. Hannover 96 must protect this house! – and all the rest of the kit manufacturers are going to be coming up with for club and national sides for the upcoming season.

That’s fine, except that by my math, ‘next season’ for a lot of those teams is around about five months away.

To help put this into perspective, allow me to throw in a personal anecdote. The club I support, Manchester City, is in its second year of a contract with French kit manufacturer Le Coq Sportif – Which translates into English as ‘The Sporty Rooster.’ …Yeah, okay. – and has travel agency Thomas Cook as their main sponsor. Both of these things are set to change next season, with City changing manufacturers (to Umbro) and possibly sponsors (to Etihad Airways).

I’m not going to speak for all City fans here, but frankly even that bit about next year’s kits is more than I’m really all that bothered to know at present, especially when I’m much more concerned with what’s going on more immediately with a club that’s still very much alive in the UEFA Cup and battling to retain their place in Europe for next season. Therefore, you can imagine that I might have been a wee bit annoyed the other day to find that the blog Todos Sobre Camisetas had unearthed the Blues’ supposed new home shirt for the 2009-10 campaign…or so they and we are all led to think.

On the surface, it’s all there: club badge on the left (from the wearer’s perspective), Umbro logo on the right, ‘Etihad Airways’ emblazoned in block letters on the middle of the chest. The only problem? It looks just like the supposed new England home shirt that has been making the rounds on Internet football sites. Which may or may not actually be the real thing. And is supposedly going to retail at a recession-tastic £50.

It’s with that last point in mind, then, that I put out the following question: Why are we encouraging this? I suppose there is the possibility that a lot of these ‘insiders’ are just wind-up merchants and/or supporters of other teams that are trying to get a rise out of rival fans, but I fail to see what purpose that serves.

Premiership clubs  evidently reserve the right to come out with the following season’s kits before the last one’s even finished anyway – See among others Chelsea wearing this season’s ‘new’ kit in the Champions League final last summer – thereby giving fans something to tide them over during the summer, which in my mind makes this plagiari…er, art of creating fake kit designs ultimately kind of pointless.

Then again, maybe I just have more pressing issues to worry about.